PRESCRIBED FOR THE NEEDS OF THE PHARMACEUTICAL AND HEALTHCARE INDUSTRIES
Established in 1993 as a print broking company, et al. Health Communications has evolved over the years into the innovative creative firm it is today. The design industry, like us, has gone through many changes from a predominantly print based practice through to the introduction and growth of digital media.
Today we develop cross-platform creative solutions that integrate print assets with web, tablet technology and email marketing for all our health clients.
Our clients’ security and confidentiality regarding the projects we partner with is an integral part of our professional business culture. We have Confidentiality Agreements with the majority of our clients that restricts what we can share or promote, which is why we can’t exhibit our work on this site. If you are considering a new creative team to partner with, contact Andrew Hosking on 0419 252 666 to discuss what services we can offer you.
With over 25 years experience, et al has developed an advanced knowledge of the regulations surrounding the healthcare industry. Et al. works with a diversity of industry sectors including but not limited to:
- Medical devices
- Research and phase trials
- Skin and beauty
- Natural and herbal
- Complementary medicines
- Research and patient support charities
Our branding pillars focus on getting the foundations of design aligned with our clients’ vision. Today it is not just about being creative in the approach to achieve an end result, but developing strategic solutions that affect the way you communicate in your circles of customers, staff and stakeholders to build and develop a brand for the long term.
Instruments to deliver and gases to breathe
et al. is defined as an abbreviation for the Latin phrase ‘et alia’ which means ‘and others’. This term is commonly used in medical journals to list a team of investigators involved in a clinical study – it is a collaborative phrase the healthcare industry resonates with, and so do we.
Our business model evolved out of the need for an integrated creative service specific for the healthcare sector. The need was to provide an end-to-end offering, utilising the most experienced and renowned industry professionals, so we developed a strategic alliance with these ‘others’. et al. was conceived to bring together industry leaders in medical writing, health education, digital and creative services.
Since its inception in 1994, et al. Health Communications has serviced a diverse range of healthcare clients, where we have constantly evolved in the way we deliver branding, promotional and marketing solutions, whilst maintaining industry code-compliance requirements.
Vaccines to protect and medicines to cure
Today, the majority of pharmaceutical brands adopt global campaigns and tailor them to local markets. Many clients do not need a large advertising agency to produce materials that currently exist, instead, a responsive design company who understands the requirements to make it compliant for the Australian and New Zealand markets, whilst maintaining the creative impact. Our key strength lies in ‘healthcare brand continuance’ focusing on producing materials for launch and beyond, with brand consistency across all deliverables.
et al. also has experienced graphic designers and art directors inhouse, with the ability to develop new creative solutions for your brand, along with our medical writers, we can offer a range of compliant marketing and educational solutions for any product or service.
Andrew Hosking is the director of et al. Health Communications and has over 30 years experience in the healthcare sector, working across all disease state portfolios. He has seen the dramatic shift in the way healthcare companies interact with healthcare professionals and patients and the evolution in technology to produce and deliver more effective marketing solutions. He plays an integral role in every project we produce, ensuring you are not left with an inexperienced account executive to manage your business needs.
Andrew has been a judge for the industry PRIME Awards since 2006, allowing him to review and acknowledge the quality and innovative campaigns and programs developed for the pharmaceutical industry.
Our senior medical writer is an accredited provider for RACGP/ ACCRM/ ANMF/ HIV CPD activities plus can provide a range of comprehensive services including clinical research and medical writing, clinical audits, patient compliance, disease awareness and translation research. She can also provide sales training for teams to detail product resources effectively.
Over the years, we have had the opportunity to work with a cross-section of pharmaceutical, biotech, medical device, cosmeceutical, complimentary medicine, natural medicine, beauty, dental and other healthcare sectors. Each client presents new challenges to develop a competitive edge to their product. From pre and post PBS product launches to updating packaging ranges and CPD programs, we have the necessary tools and team to deliver on time and to budget.
With the integration of print, display plus digital platforms of web and device eDetailing, we pride ourselves on the quality, attention-to-detail and creative solutions we can offer.
Our services include:
- campaign strategy and implementation
- graphic / web design and production
- print / direct mail management
- media placement
- CPD programs
- virtual online advisory board meeting platform
- digital / web design / HTML email solutions
- social media tiles and animated gifs
- interactive PDFs for tablets / invitations / forms / sales calculators
- packaging design & promotional products
- PPT presentations / multimedia / iPad apps / interactives
- audio, video and animation production
- pull up banners, conference / trade stands, office signage and large format livery